Through
a wide and extensive network of more than 25 consignee agents, dealing
exclusively in our range of products in all the major states of the
country, who further cater to more than 3000 dealers, down line, in our
supply chain. They form the bulk of our sales and provide ample
visibility of our products in the market. These consignee agents are
monitored by our Regional Sales officers, who interact with them and
their market, and co-ordinate with the Marketing Coordinator at the
Corporate Office to meet their specific needs providing them with an
interface. They report to the Head- Marketing at the Corporate Office,
on their marketing activities, performance, receivables status etc., |